BYD компани Европ болон дэлхийн бусад зах зээлд зориулан бүтээсэн, цахилгаан болон шатахууны хосолсон хөдөлгүүртэй Dolphin G загвараа танилцуулахаар зэхэж байна.
Өмнө нь тус компанийн загварууд улс орон бүрд харилцан адилгүй байсан бол Dolphin G нь BYD-ийн анхны жинхэнэ глобал загвар гэдгээрээ онцлог юм. Цахилгаан автомашины дэд бүтэц хангалтгүй байгаа бүс нутгуудын хэрэгцээг харгалзан уг загварыг бүрэн цахилгаан бус, харин PHEV (Plug-In Hybrid) системтэйгээр бүтээжээ. Энэхүү алхам нь Европын зах зээлийн эргэлзээг тайлж, хэрэглэгчдэд илүү хүртээмжтэй шийдэл санал болгох стратегийн чухал алхам болж байна.
Dolphin G нь 1.5 литрийн багтаамжтай хөдөлгүүрийг 195 морины хүчтэй цахилгаан мотортой хослуулсан хөтлөх системтэй. Энэхүү хосолсон системийн ачаар автомашин нийт 1,000 километр явах зайг туулах чадвартай нь жолооч нарын явалтын зайтай холбоотой түгшүүрийг бүрэн шийдвэрлэх боломжтой юм. Уг автомашиныг энэ онд худалдаанд гаргахаар төлөвлөж байгаа бөгөөд урьдчилсан үнийг 25,000-30,000 ам.долларын хооронд тогтоожээ.
Европын автомашины зах зээлд “B-segment” буюу жижиг оврын хэтчбек ангилал хамгийн чухал байр суурийг эзэлж байна. Өмнө нь зах зээлийг тэргүүлж байсан “C-segment” буюу компакт ангиллын автомашинууд хэмжээний хувьд томрохын зэрэгцээ үнэ нь өссөнөөр хэрэглэгчдийн эрэлтээс шахагдаж эхэлжээ. Тиймээс BYD компани энэхүү өөрчлөлтийг ашиглан, илүү хэмнэлттэй бөгөөд боломжийн үнэтэй B-segment-ийн шинэ загвараар өөрийн байр суурийг бэхжүүлэхийг зорьж байна.
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This is the BYD Dolphin G, a game-changing PHEV that’s custom-built for a global market, and it isn’t fully electric.
The new vehicle is designed primarily for markets outside of China, including Europe.
The Dolphin G boasts and impressive range and it occupies the most important market segment in Europe.
Here’s why this is BYD’s first truly global vehicle
Many people might be surprised to learn that the Dolphin G is BYD’s first truly global car.
We’ve been hearing about the rise of this Chinese automaker for years, making it feel as though they are already everywhere.
But while BYD vehicles are available in dozens of countries, their presence is fragmented by local factors, creating a unique – and strange – scenario.
If you pick 10 random countries where BYD operates, they will likely feature completely different model lineups.
The BYD Seagull, one of the cheapest EVs in the world, is a case in point.
Not only is this vehicle reserved for specific regions, but it is often restricted to select markets within those areas.
The Seagull is a best-seller in parts of Africa, but it isn’t available across the entire continent – and it’s definitely not available in the broader EMEA (Europe, Middle East, and Africa) market as a unified model.
With Dolphin G, BYD wants to create the first truly global model.
The BYD Dolphin G is actually not electric
There’s a word everybody’s abusing these days and that’s ‘strategic’.
But the truth is, ‘strategic’ is a good way to describe this PHEV model.
The Dolphin G is BYD’s first car custom-built (almost) from the ground up for global markets, including Europe, rather than being just a slightly modified version of an existing Chinese model.
Its defining characteristic is that it isn’t a pure electric vehicle.
In many countries – including several European nations – EV adoption has stalled due to market skepticism and public charging infrastructure bottlenecks.
With a Plug-In Hybrid, which is what this is, everybody wins.
The BYD Dolphin G PHEV is designed for what Europe calls the ‘B-segment’ – the supermini/hatchback market.
The engine is a 1.5-liter paired with a 195-horsepower electric motor.
The result is a combined range of 1,000 kilometers – 621 miles – which is more than enough to combat range anxiety.
If everything goes to plan, the vehicle is set to debut this year with a price tag of around $25,000-$30,000.
How the B-segment ‘killed’ the C-segment
Historically, the C-segment – the equivalent of the compact car segment in the US – has always been the most important market sector in Europe.
But, for a combination of reasons, C-segment cars are all dying.
The Ford Focus is no longer available, and the same goes for the traditional Renault Mégane.
Even the VW Golf, the absolute king of this segment, isn’t the dominant force it used to be.
There are probably two reasons for that.
First, compact cars are no longer that compact.
A modern VW Polo is actually larger than a Mk2 VW Golf from the 1980s.
In other words, the description of these cars no longer matches reality.
Skyrocketing MSRPs also played a part.
Compact C-segment cars used to be small, fun, and affordable.
They’re no longer small, and they’re also no longer cheap – they’re in no-man’s land.
They aren’t spacious enough to compete with larger SUVs, yet they’ve priced themselves completely out of reach for the average buyer.
