Чанарын асуудлаас сэргийлэхийн тулд шинэ гүйцэтгэх захирал Silvio Napoli Cosmos кроссовер загварын худалдаанд гарах хугацааг хойшлуулав.
Цахилгаан автомашин үйлдвэрлэгч Lucid Motors компани 50,000 ам.доллараас доош үнээр худалдаанд гаргахаар төлөвлөж байсан Cosmos кроссовер SUV загварынхаа нээлтийг бараг бүтэн жилээр буюу 2027 оны хоёрдугаар хагас хүртэл хойшлуулав. Шинээр томилогдсон гүйцэтгэх захирал Silvio Napoli өмнөх загваруудынхаа чанарын доголдлыг давтахгүй байх зорилгоор энэхүү шийдвэрийг гаргажээ. Компани зах зээлд өндөр технологийн бүтээгдэхүүн санал болгож байсан ч хүлээлтэд хүрэхгүй удааширч, бүтээгдэхүүнээ бүрэн бэлэн болоогүй байхад зах зээлд гаргаж байснаа удирдлагын багийн тайлангийн үеэр хүлээн зөвшөөрсөн байна.
Энэхүү бүтээгдэхүүний алдаа дутагдлыг засч, зардлаа танах бодлогын хүрээнд удирдлагын бүтцэд томоохон өөрчлөлт орж, санхүүгийн ахлах дэд ерөнхийлөгч Gagan Dhingra тэргүүтэй олон удирдлагууд албан тушаалаасаа чөлөөлөгджээ. Мөн Silvio Napoli энэ оны эхэнд ажилдаа орохоосоо өмнө болон зургадугаар сард нийт ажиллах хүчнийхээ тоог бууруулж, Аризона дахь үйлдвэрийнхээ хоёрдугаар ээлжийн ажлыг зогсоосон байна. Энэ нь Gravity SUV зэрэг цахилгаан автомашинуудын эрэлт буурсантай холбоотой бөгөөд шинээр гарах Cosmos загвар нь компани борлуулалтаа нэмэгдүүлэх гол хүлээлт болоод байсан юм.
Cosmos загварын нээлт хойшилсон нь хэрэглэгчдийг бухимдуулж болзошгүй ч тус компани Gravity загварын програм хангамж болон угсралтын чанарын асуудлаас сургамж авчээ. Үйлдвэрлэлийн хэмжээ болон эрэлт буурсан нь ханган нийлүүлэгчидтэй харилцах харилцаанд сөргөөр нөлөөлж болзошгүйг компани SEC-ийн улирлын тайландаа дурдсан байна. Хэдийгээр тус компани 2027 он хүртэл санхүүгийн хангалттай нөөцтэй гэдгээ мэдэгдсэн ч энэ жилийн борлуулалтын хэмжээ буурахаар байгаа тул лхагва гарагт хувьцааны ханш нь 15 хувиас илүү унажээ.
Энэ нөхцөл байдалд Uber болон Nuro компаниудтай хамтран хэрэгжүүлэх роботакси үйлчилгээний төсөл Lucid Motors-ийн хувьд нэн тэргүүний зорилт болж байна. Uber компани Gravity SUV загвараас 10,000 ширхэгийг захиалж, өөрсдийн жолоочгүй технологиор тоноглохоор төлөвлөсөн бол дунд оврын платформ дээр суурилсан 25,000 роботаксиг 2028 оны сүүлчээр үйлдвэрлэж эхлэхээр товложээ. Uber-ийн гүйцэтгэх захирал Dara Khosrowshahi шинэ удирдлагын хэрэгжүүлж буй бүтцийн өөрчлөлт болон хувь нийлүүлэгчдийн дэмжлэг нь тус компанийг амжилтад хүргэх зөв зам мөн гэдэгт итгэлтэй байгаагаа илэрхийлжээ.
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Lucid Motors was just months away from releasing its most affordable electric vehicle yet, a crossover SUV called the Cosmos that was supposed to start under $50,000. But this week, the company pushed the release of the Cosmos back by almost a full year to the second half of 2027, part of an effort by its new CEO to avoid the quality problems that Lucid has suffered with its existing EVs.
It’s the latest setback for the company, which has struggled to find more than a niche customer base for its expensive, but technologically impressive, vehicles. And it’s one that CEO Silvio Napoli presented as necessary for the company to survive.
“While there is no question that Lucid brought leading innovations and outstanding products to the market, we have disappointed on several fronts, and for far too long,” Napoli said this week. “We have not executed consistently. We missed commitments, launched products before they were ready, underinvested in service, responded too slowly to quality issues, and allowed complexity to slow decisions down.”
Napoli’s sober assessment, which he offered on the company’s second-quarter earnings call, helps explain why he has taken an axe to the company’s leadership structure and overall workforce.
Multiple executives have left since he officially took over on June 1, including Senior Vice President of Finance Gagan Dhingra, whose departure was disclosed at the bottom of the company’s second-quarter financial filing with the Securities and Exchange Commission (SEC) on Tuesday. Napoli has replaced those outgoing executives with an entirely new C-suite as he embarks on a cost-cutting mission aimed at achieving $1.4 billion in savings by the end of this year.
Napoli also cut 18% of Lucid’s overall workforce in June, following a 12% layoff earlier this year before he came on board. He canceled a second shift at Lucid’s factory in Arizona, citing lower demand for the company’s EVs — including its Gravity SUV, which has not taken off as the company expected despite being a more popular form factor than its first EV, the Air sedan.
The Cosmos had been seen by some as a light at the end of the tunnel. It’s supposed to be the first of several cars built on Lucid’s next-generation “mid-size” EV platform, which is smaller and cheaper to build. The much lower price tag is supposed to help Lucid attract more customers and reach higher sales volumes.
But Napoli seems worried that the upside of getting the Cosmos EV to market could be negated if Lucid doesn’t get the launch right.
Though he didn’t explicitly name the SUV, Napoli said on the call this week that he delayed Cosmos because he doesn’t want to run into the same kind of problems Lucid has had with previous vehicles, clearly referring to the Gravity.
The company has struggled with build quality and software issues on the Gravity. Things got so bad at one point that Napoli’s predecessor, interim CEO Marc Winterhoff, apologized to Lucid owners.
“We will not repeat the mistakes of the past by bringing a product to market before it is ready,” Napoli said on the call.
The decision to delay Cosmos will likely disappoint some customers who were hoping to buy one by the end of this year. But the delay, combined with the decision to lower production in Arizona, is also affecting Lucid’s supply base.
In the company’s quarterly filing with the SEC, it wrote that “lower production volumes or demand, or reductions in our projected production volumes, have negatively affected, and could continue to adversely affect, our relationships with existing suppliers, who may seek to increase pricing, assert contractual or other claims, or otherwise fail to perform or comply with contractual obligations.”
Napoli’s big “reset” of Lucid Motors means the company now has to tread water for another year until the Cosmos EV goes into production. The company said Tuesday that it has “sufficientliquidityrunwaywell into 2027.” But it also warned Wall Street analysts that it is going to build and sell fewer vehicles this year than it had previously predicted. As a result, the company’s stock price plummeted more than 15% on Wednesday.
With Cosmos delayed, there will now be even more attention on Lucid’s planned robotaxi service with Uber and Nuro, which is supposed to launch by the end of this year. Napoli called it a “top priority and, indeed, a must-win project for Lucid” on Tuesday’s call.
As part of that collaboration, Uber has ordered 10,000 Gravity SUVs that will be retrofitted with autonomous vehicle tech from Nuro. Uber has also ordered 25,000 robotaxis based on Lucid’s mid-size platform, though those aren’t expected to enter production until late 2028.
Uber CEO Dara Khosrowshahi said on his company’s own earnings call Wednesday that Napoli is “taking some bold steps to go back to the fundamentals” at Lucid, and said he believed the restructuring is “necessary” and “positive.”
Khosrowshahi also pointed out that Lucid’s majority owner — Saudi Arabia’s Public Investment Fund — is a major investor in Uber, and said the Kingdom is “the definition of a long-term fundamental investor.”
“We think the combination of ourselves, Nuro, and the Public Investment Fund backing Lucid, along with the actions that Silvio is taking, are kind of the right formula for them to deliver on the commitments that we have on the books with them,” Khosrowshahi said.
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