Barbie киноны амжилтыг давтах зорилгоор Amazon MGM студи алдартай Squishmallows тоглоомын цувралаар бүрэн хэмжээний кино хийхээр төлөвлөж байна.
Amazon MGM студи нь Jazwares компанитай хамтран Squishmallows брэндийн эрхийг авч, гэр бүлийн үзвэр болох кино төслийг эхлүүлээд байна. Уг төсөлд Moana киноны продюсер Бо Флинн ажиллах бөгөөд FlynnPictureCo компанийн зүгээс Шелби Томас үйлдвэрлэлийн үйл явцыг удирдан чиглүүлэх юм.
2017 онд зах зээлд гарсан Squishmallows тоглоом нь цар тахлын үеэр сошиал медиагаар дамжин олон нийтэд эрчимтэй тархсан түүхтэй. Одоогийн байдлаар уг брэнд 3,000 гаруй төрлийн загвартай болж, TikTok сүлжээнд 13 тэрбум гаруй хандалт авчээ.
Одоогоор уг кино нь бүрэн хэмжээний анимэйшн, уран сайхны эсвэл холимог төрлийн аль нь болох нь тодорхойгүй байна. Киноны бүтээлч багийн бүрэлдэхүүн болон бусад дэлгэрэнгүй мэдээлэл хараахан гараагүй байна.
Продюсер Бо Флинний хувьд өмнө нь Jungle Cruise, Black Adam, Red Notice зэрэг бүтээлүүд дээр ажиллаж байсан туршлагатай. Түүний ажиллаж буй Warner Bros. студийн Hello Kitty анимэйшн кино 2028 оны долдугаар сард нээлтээ хийхээр товлогджээ.
Дэлгэрэнгүй эх сурвалжийг харах
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Another popular toy line is heading for the big screen with Amazon, following Barbie’s box-office success. Amazon MGM is reportedly planning a movie around the Squishmallows, a popular brand of collectible plushies.
According to a recent report by Variety, Amazon MGM is developing “a tentpole family film” based on the Squishmallows brand. The studio is currently in the process of licensing rights and co-producing the feature film with Jazwares, the creator of the toy line, and partnering with Moana’s producer, Beau Flynn.
Besides Barbie, other toy lines that have turned into cinematic franchises in the past include Transformers, G.I. Joe, Lego, and many more.
Jazwares partnered with Kelly Toys Holdings to launch Squishmallows in 2017. They are round plushie toys that come in a variety of designs, including animals, foods, and objects, and multiple textures. The brand has since introduced over 3,000 Squishmallow designs.
Squishmallows gained massive attention on social media during the COVID-19 pandemic. Several content creators showed off their collections at the time, leading to a major boost in its popularity. Squishmallow’s official Instagram account currently has a million followers, and the brand has amassed more than 13 billion views on TikTok over the years.
Who else is involved with Amazon MGM Studios’ Squishmallows movie?
Amazon MGM Studios is partnering with Beau Flynn for its upcoming Squishmallows movie. Meanwhile, Shelby Thomas is overseeing the production for the FlynnPictureCo banner.
According to insiders, the studio spared no expense for the deal, hoping to build a global-facing, four-quadrant event with Flynn. For now, it remains unclear whether the movie will be animated, live-action, or a hybrid. The studio has not revealed the creative team attached to the project.
Beau Flynn has helmed several other notable productions in the past. He has worked on Disney movies like Moana and Jungle Cruise. His upcoming projects include Warner Bros.’ “Hello Kitty” animated feature film, which is scheduled for a July 2028 theatrical release. Flynn’s other productions include Black Adam, Red Notice, Baywatch, San Andreas, and more.
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