NBA-ийн комиссар Адам Силвер Европын сагсан бөмбөгийн зах зээлд өрсөлдөх бус хамтын ажиллагааг эрхэмлэж байгаагаа мэдэгдлээ
NBA-ийн захирлуудын зөвлөлийн уулзалтын дараа комиссар Адам Силвер Евролигтэй хамтын ажиллагааны хүрээнд идэвхтэй хэлэлцээ хийж байгаагаа баталлаа. Түүний үзэж буйгаар Европын зах зээлд хоёр тусдаа лиг өрсөлдөхөөс илүүтэйгээр хүчээ нэгтгэх нь хөрөнгө оруулагчид болон лигийн ирээдүйд илүү үр дүнтэй юм.
NBA болон FIBA хамтран 16 багтай, пан-Европын шинэ тэмцээн байгуулахаар төлөвлөж байгаа бөгөөд 2027 оны намар эхлүүлэхээр зорьж байна. Энэхүү лиг нь 12 байнгын франчайз баг болон эрхээ авсан 4 багаас бүрдэхээр төлөвлөгдөж байгаа ч Евролигтэй тохиролцоонд хүрэх эсэх нь тодорхойгүй хэвээр байна. Евролиг нь өөрийн гэсэн франчайз бүтэц болон өргөжилтийн үйл явцыг үргэлжлүүлж байгаа тул цаг хугацааны хувьд шахуу нөхцөл байдал үүсээд байна.
Хэлэлцээний дэлгэрэнгүй бүтэц, NBA-ийн оролцооны түвшин одоогоор эцэслэгдээгүй бөгөөд ямар нэгэн албан ёсны гэрээ байгуулаагүй байна. Гэсэн хэдий ч Адам Силвер Евролигтэй хамтран ажиллах нь Европын сагсан бөмбөгийн зах зээлийг илүү хүчирхэгжүүлнэ гэдэгт итгэлтэй байгаагаа илэрхийлжээ.
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The NBA’s plan to establish a major European competition is moving into a decisive phase, and Adam Silver has now publicly confirmed that the league is actively negotiating with the EuroLeague over a possible partnership.
Speaking after the NBA Board of Governors meeting, Silver said the league discussed its ongoing talks with EuroLeague Basketball and made clear that cooperation remains the preferred outcome.
“We believe that [NBA Europe] would be strengthened by joining forces with the EuroLeague,” Silver said. “It doesn’t have to happen, but I think we would all be better off as a unified front in Europe in terms of the potential investors.”
The NBA is not approaching Europe as a purely speculative project anymore. Together with FIBA, it has been developing a new pan-European men’s competition that is currently envisioned as a 16-team league, with 12 permanent franchises and four places available through qualification. Those qualifying routes are expected to preserve an element of the traditional European sporting model, potentially through FIBA’s Basketball Champions League and an end-of-season qualifying process.
The NBA is still targeting the fall of 2027 for the launch of the new competition. Silver has said that some form of NBA Europe is expected to begin then even if a deal with the EuroLeague is not completed, although skepticism remains in European basketball circles over whether every commercial, ownership, scheduling and arena issue can realistically be resolved on that timeline.
The preferred solution, however, increasingly appears to be cooperation rather than a direct war for clubs, investors and television markets.
EuroLeague already contains many of the continent’s most established basketball brands, while the NBA brings enormous commercial reach, global sponsorship relationships and access to prospective ownership groups with considerably greater capital. From Silver’s perspective, combining those strengths could create a stronger product than forcing two rival elite competitions to fight over the same markets.
The precise structure of any possible agreement remains unresolved. Silver did not confirm reports that the NBA could acquire a controlling or majority interest in a joint venture involving the EuroLeague, and no formal transaction has been announced. EuroLeague officials are still awaiting a definitive proposal from the NBA following the latest Board of Governors discussions.
The history between the two sides also explains some of the caution. EuroLeague said last year that it had presented a proposed collaboration framework during talks with the NBA and FIBA but had not received a meaningful response at that stage. Dialogue has continued since then, with both organizations publicly maintaining that they are open to finding a cooperative model.
EuroLeague itself is hardly standing still. It is simultaneously moving toward a permanent franchise structure and running an expansion process that could add as many as eight long-term franchises for the 2027-28 season. Eleven prospective projects have advanced into the next phase, with nearly €700 million in proposed franchise fees and more than €3.2 billion in projected investment over five years.
That creates an unusual race against time. The NBA and FIBA are attempting to build an entirely new European competition at the same moment EuroLeague is strengthening its own franchise model, expanding its membership and increasing the value of its existing structure.
The potential market is enormous. NBA Europe has already explored cities including London, Paris, Madrid, Barcelona, Milan, Rome, Munich, Berlin, Athens and Istanbul, while prospective ownership groups have submitted bids reportedly ranging from hundreds of millions of dollars into the billion-dollar territory.
What happens next could reshape European club basketball for decades.
If the NBA and EuroLeague find a way to merge their interests, the result could create a unified top-level competition with unprecedented financial backing, major historic clubs and the NBA’s global commercial machinery behind it. If they fail, Europe could instead face a direct battle between two competing elite leagues for clubs, investors, arenas, sponsors and players.
Silver’s latest comments make one thing clear: the NBA would prefer not to fight that battle.
The league still intends to move forward with NBA Europe. But if an agreement can be reached, Silver believes the strongest version of that project would be one built with the EuroLeague rather than against it.
The post Adam Silver Confirms EuroLeague Talks As NBA Europe Pushes Toward 2027 Launch appeared first on OpenCourt Basketball.
