Хөлбөмбөгийн ертөнцийн хамгийн том тэмцээний үеэр ФИФА-гийн ерөнхийлөгч Жанни Инфантино телевизийн дэлгэцээр байнга үзэгдэх болсон нь үзэгчдийн анхаарлыг татаж, улмаар маргаан дагуулаад байна.
Дэлхийн аваргын шууд дамжуулалтыг хариуцдаг “Host Broadcast Service” (HBS) компанитай байгуулсан гэрээний дагуу тоглолт бүрийн хагас тутамд нэр хүндтэй зочид буюу “VVIP” хүмүүсийг харуулах ёстой байдаг. Гэсэн хэдий ч 2022 оны Катарын дэлхийн аваргын үеэс эхлэн Жанни Инфантиног тоглолтын үеэр дүрслэх, тэр дундаа гар утсаа ашиглаж байх үед нь харуулахгүй байх тухай зааварчилгааг телевизийн багуудад өгсөн гэх мэдээлэл гарч байв. ФИФА үүнийг ерөнхийлөгчийг тусгайлан харуулах зорилгогүй гэж мэдэгдсэн ч, Премьер лиг болон УЕФА-гийн тэмцээнүүдээс ялгаатай нь энэхүү “хүндэт зочны” дүрслэл нь тоглолт бүрт тогтмол үзэгдэж байна.
Жанни Инфантино энэ удаагийн тэмцээний хэсгийн шатанд өдөрт хоёр тоглолт үзэхийн тулд ФИФА-гийн ивээн тэтгэгч “Qatar Airways”-ийн хувийн онгоцыг ашиглаж байна. Тухайлбал, зургаадугаар сарын 11-нд Мехико хотод болсон Мексик болон Өмнөд Африкын тоглолтын дараа Гвадалахара руу нисэж, Өмнөд Солонгос-Чехийн тоглолтыг үзжээ. Мөн зургаадугаар сарын 15-нд Сиэтл хотоос Лос-Анжелес руу нисэн Бельги-Египет болон Иран-Шинэ Зеландын тоглолтуудад хүрэлцэн ирсэн байна.
ФИФА-гийн ерөнхийлөгч 2027 онд болох сонгуульд дахин нэр дэвшихээ мэдэгдсэн бөгөөд одоогоор түүнтэй өрсөлдөх хүн гараагүй байна. Африк, Ази, Өмнөд Америкийн хөлбөмбөгийн холбоод түүнийг гурав дахь удаагаа сонгогдохыг дэмжиж байгаагаа илэрхийлжээ. Гэвч тэмцээний шүүлт, сахилгын асуудал болон АНУ-ын аяллын хоригт орсон улс орнуудын нөхцөл байдалтай холбоотой шүүмжлэлүүд түүний удирдлага доорх байгууллагад тулгарсаар байна.
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It has been one of the unavoidable experiences for FIFA World Cup viewers.
At some point during the game, usually before the first hydration break, the television footage will cut to the FIFA president Gianni Infantino.
It was a theme of the men’s World Cup in Qatar in 2022, when, as first reported by The Times of London, emails were sent to television crews to ensure that Infantino was shown during the game, with further instructions that Infantino should not be shown on his mobile phone.
In this tournament, Infantino sought to attend two World Cup games per day during the group stage by using a private jet provided to him by Qatar Airways, a FIFA sponsor. Qatar previously provided Infantino’s residence in the Gulf State ahead of the last men’s World Cup.
For example, Infantino attended the opener between Mexico and South Africa in Mexico City on June 11, before flying the 285 miles on a private jet to arrive in Guadalajara in time for South Korea’s game against Czech Republic later that evening. On June 15, he was in Seattle for Belgium’s group game against Egypt before flying to Los Angeles to attend Iran vs. New Zealand later that night.
FIFA President Gianni Infantino applauds the second goal of the day by the Dutch pic.twitter.com/RNBTedWJ1a
— FOX Soccer (@FOXSoccer) June 20, 2026
The production house of the World Cup is called Host Broadcast Service (HBS), which has offices in Zug, Switzerland, as well as London and Miami. It is 49 per cent owned by FIFA but majority owned by parent company Infront, which belongs to the Chinese firm Wanda.
HBS provides the television footage which is then played out by all rightsholders globally, including Fox Sports and Telemundo in the United States, or the BBC and ITV in the UK. The television companies that acquire rights from FIFA are obliged to use the footage provided by HBS, meaning it is not a choice by Fox or the BBC to show Infantino in every game.
FIFA says it would be misleading to say that it has directed specific shots of its president during games in this World Cup. However, there is an agreement between FIFA and HBS to say that there must be a “dignitary shot” in every half of a game in order to showcase the highest-ranking officials present at a game, as well as those described by FIFA in its accreditation system as “VVIPs” (Very, Very Important People). This may include heads of state, confederation officials, celebrities or members of soccer federations.
During Saturday’s game against Norway, this included Crown Prince Haakon of Norway, who stood alongside Infantino. There have, however, been shots which appear to focus prominently on the FIFA president.
A FIFA spokesperson told The Athletic: “It is standard practice for seats which include football officials, public figures and celebrities to be shown as part of the match running order, whoever they may be.”
Such television cuts to prominent soccer officials are not as common in other competitions. In the Premier League, for example, there is no such agreement or mandate for media rights-holders to cut to the Premier League chief executive Richard Masters in every game. Aleksander Ceferin, the president of European soccer’s governing body UEFA, will be shown during the UEFA Champions League final but not usually during every appearance he makes in the competition during a season.
Infantino’s global prominence on broadcast is particularly significant as he has announced his intention to stand for a third term in 2027, which, if successful, would mean his tenure as FIFA president would run until 2031. This would bring his period in power to 15 years.
As of yet, Infantino is running unopposed, with no challenger candidate having emerged, despite the litany of controversies that have overshadowed his presidency. The 56-year-old has already received the public backing of three of global soccer’s six confederations. Soccer’s regional governing bodies for Africa, Asia and South America, which together represent 110 of those 211 member associations, announced they would unanimously support Infantino’s re-election bid.
It remains to be seen as to whether the events of this World Cup will do anything to change momentum, with some nations unhappy with FIFA’s approach to refereeing, disciplinary matters and the manner in which the organization has appeared to indulge U.S. President Donald Trump, with four countries which competed at the World Cup having faced U.S. travel bans, impacting supporters’ abilities to attend matches.
