Азийн үйлдвэрлэгчид Европ дахь агааржуулагчийн эрэлтийн өсөлтөөс ашиг олж байна.
Европ даяар үргэлжилж буй хэт халалтын улмаас агааржуулагчийн борлуулалт эрс нэмэгдэж, Samsung Electronics, LG, Midea, Mitsubishi Electric зэрэг Азийн томоохон үйлдвэрлэгчид эрэлтийн өсөлтийг мэдэрч байна. Тус тивд агааржуулагчийн хэрэглээ Азийн орнуудтай харьцуулахад харьцангуй бага буюу 20 орчим хувьтай байгаа нь энэхүү гэнэтийн эрэлтийн гол шалтгаан болжээ.
Samsung Electronics компани Итали, Испани, Франц зэрэг улсад энэ оны эхний хагаст борлуулалт хоёр оронтой тоогоор өссөнийг мэдээлсэн бол LG компани дөрөвдүгээр сараас хойш үйлдвэрлэлийн шугамаа бүрэн хүчин чадлаар ажиллуулж байна. Мөн Хятадын Midea компанийн PortaSplit загварын агааржуулагчийн эрэлт маш өндөр байгаагаас шалтгаалан хоёрдогч зах зээл дээрх үнэ нь шинэ бүтээгдэхүүний үнээс давжээ.
Тавдугаар сард Германы цахим худалдааны сувгуудаар дамжуулан хийсэн борлуулалт өмнөх оны мөн үеэс 37 хувиар өссөн бол Испани, Францад энэ үзүүлэлт 108 хувиар нэмэгдсэн байна. Гэвч Европын хуучин барилгуудын бүтэц, суурилуулалтын өндөр зардал нь иргэдийн хувьд хүндрэл учруулж байгааг шинжээчид онцолжээ.
Дэлхийн цаг уурын байгууллагын мэдээлснээр Европ тив дэлхийн дунджаас хоёр дахин хурдан дулаарч байгаа тул агааржуулалтын төхөөрөмжийн хэрэгцээ цаашид ч тогтвортой байх төлөвтэй байна. Азийн үйлдвэрлэгчид төдийгүй тус бүс нутгийн компаниуд хэт халалтаас урьдчилан сэргийлэх арга хэмжээг авч, ажилчдаа зориулалтын хөргөх хэрэгслээр хангах зэрэг зохицуулалт хийж байна.
Дэлгэрэнгүйг эх сурвалжаас харах
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Asian manufacturers of air conditioners, such as Samsung Electronics, Midea and Mitsubishi Electric, are enjoying in a boom in sales as a deadly heatwave continues to fry most of Europe
While air conditioning can often be found in buildings, transport and homes in large cities across Asia, it is rare in Europe and people are struggling to stay cool as searing heat claims lives, disrupts power supplies and shuts schools.
Seeking respite from the sizzling weather, people and companies across Europe are snapping up portable and fixed air conditioners as some countries warn the heatwave could intensify.
“With temperatures expected to rise further from June onward, we expect sustained demand through the peak cooling season,” said Samsung Electronics. Key markets, including Italy, Spain and France, generated double-digit sales growth in the first half of this year, it added.
Rival LG Electronics said air-conditioner production lines at one of its facilities in South Korea had been operating at full capacity since April ahead of “seasonal summer demand across Korea and global markets.”
It is a similar story for China’s Midea, which has experienced soaring demand for its PortaSplit air conditioner that the company says has had such strong orders that second-hand prices have exceeded the cost of new units.
“A heatwave in the final two weeks of May significantly boosted sales, particularly for the PortaSplit air conditioner, which sold out in some channels,” Midea said.
European Trends
Sales through German e-commerce channels rose about 37% in May from a year earlier, while shipments in Spain and France jumped 108% from a year earlier, it added.
The massive demand for cooling devices underscores the shift in European consumer behaviour as countries grapple with profound climate changes.
In Europe, older buildings can, however, make air-conditioner installation costly and complicated, often requiring lengthy wait times for fitting.
Midea said the cost of installing an air conditioner in Europe could cost more than €1,000 ($1,137), putting it out of reach for many households.
According to the International Energy Agency, total ownership of air conditioning units in Europe stands at around 20%.
As temperatures soar, countries with well-known air-con brands like China, Japan and South Korea are certain to benefit. The searing heat has made life, especially for the elderly and those with chronic disease, hard to bear as they struggle to stay cool.
Companies have also adopted measures to help protect workers, including equipping delivery staff with “cool boxes” containing reusable cooling towels, water-activated wrist coolers and UV-protective neck guards.
Japan’s Mitsubishi Electric said it, too, was seeing a surge in demand for air-conditioning units from Europe, which the World Meteorological Organization has said is warming at more than twice the global average.
“In Europe, sales of air conditioners have been strong, particularly in France, Spain, the U.K., and Germany, which were hit by heat waves,” the company told Reuters.
