Хэрэглэгчдийн зөвшөөрөлгүйгээр өгөгдөл ашиглах, хиймэл оюун ухааны контент бүтээх явдал нь нийгмийн зүгээс хүчтэй шүүмжлэлтэй тулгарч, томоохон компаниуд зарим үйлчилгээгээ хязгаарлахад хүрэв.
Хиймэл оюун ухааны (AI) хөгжил эрчимжихийн хэрээр хэрэглэгчдийн зүгээс үүнийг эсэргүүцэх хандлага нэмэгдэж байна. Gallup байгууллагын санал асуулгаар, ялангуяа 18-29 насны залуучуудын бараг тал хувь нь хиймэл оюун ухааныг ашиг тусаасаа илүү хор хөнөөлтэй гэж үзэж байгаа аж. Нью-Йорк их сургуулийн профессор Мередит Бруссард технологийн компаниуд хэрэглэгчийн зөвшөөрөл, хувийн нууцыг хамгаалах асуудалд хангалттай анхаарал хандуулдаггүйг онцолсон юм.
Олон нийтийн эсэргүүцлийн үр дүнд томоохон платформууд бодлогоо өөрчилж байна. Тухайлбал, LinkedIn платформ хиймэл оюун ухаанаар үүсгэсэн чанаргүй контентыг мэдээлэх товч нэмсэн бол Snapchat хиймэл оюун ухааны видеог нээлтийн хуудастаа оруулахгүй байхаар шийдвэрлэжээ. Мөн Meta компани хэрэглэгчдийн зураг дээр үндэслэн “deepfake” дүрс үүсгэх боломж олгодог байсан үйлчилгээгээ олон нийтийн шүүмжлэлийн дараа зогсоосон байна.
Технологийн салбарын эсэргүүцэл зөвхөн сошиал медиагаар хязгаарлагдахгүй байна. Хиймэл оюун ухааны загваруудыг эрчим хүчээр хангадаг дата төвүүдийн бүтээн байгуулалтыг эсэргүүцэх хөдөлгөөнүүд өрнөж эхэллээ. Шинжээчдийн үзэж буйгаар, эдгээр дата төв нь байгаль орчин болон эдийн засагт сөрөг нөлөө үзүүлж болзошгүй тул иргэд улс төрийн үзэл бодлоосоо үл хамааран нэгдэж, эсэргүүцлээ илэрхийлж байна.
Дэлгэрэнгүйг эх сурвалжаас харах
↓Эх сурвалжийг нээх ↓
I was recently digging through my Instagram settings, trying to disable Meta’s now-defunct feature that allowed anyone to create AI deepfakes of me without consent. Anger bubbled up inside as I tapped through the Kafkaesque opt-out process.
Rather than throwing my phone across the room, I blurted to my partner that we should leave San Francisco behind and be off-grid sheep farmers. Something analog. In that moment, anything sounded better than this ongoing, generative-AI-induced hell.
Many Americans are having similar reactions to the growing prevalence of generative AI in daily life. “The AI revolution has happened, and everybody hates it,” says Meredith Broussard, a data journalism professor at New York University and author of Artificial Unintelligence: How Computers Misunderstand the World. In a recent Gallup poll, Americans’ increased familiarity with generative AI coincides with negative attitudes about the technology. This is especially true for young people between 18 and 29, where almost half see generative AI as doing more harm than good.
While this AI backlash has been brewing for the last few years, more companies appear to be directly addressing these concerns. LinkedIn added a “seems like AI slop” button for reporting AI-generated content on the platform, despite still hosting plenty of generative AI tools. Snapchat announced that fully AI-generated videos would no longer be eligible for its discovery feed. Substack recently added an AI detection tool to police writers.
The backlash’s “why” is simple at its core. Many Americans feel like they never consented to any of this. I had no idea that my online interactions would one day be scraped en masse for AI model training. I didn’t ask for Instagram to enable deepfakes on my account. I didn’t want Google to push AI-generated answers at the top of search results. I woke up one day, and generative AI features were stuffed into every corner of all the software I rely on without my consent.
Whether it’s AI models scraping your data or noisy data centers popping up in your backyard, the AI revolution seems to be an event happening to us without making us feel like active participants.
“Consent is really important,” Broussard tells WIRED. “We can connect that to the way that women, queer people, people of color, and minorities get exploited and abused online. Tech companies have never really been sensitive to issues of consent.”
Public backlash appears to be working, at times, in getting unwanted AI features shut down. “They just roll them out and see what sticks, because nobody really knows what this is for,” says Nick Seaver, an associate professor of anthropology at Tufts University focusing on technology and society. Google recently rolled back the ability for people to use generative AI to tweak satellite images on Google Earth almost immediately after launching it, following reporting from 404 Media. Additionally, Meta turned off the aforementioned deepfaking tool for Instagram users after three days of public outcry and viral videos with millions of views criticizing the feature.
There’s also a growing rejection of generative AI in marketing materials. Many people online reacted negatively to major brands, like McDonald’s and Coca-Cola, incorporating generative AI visuals into their ad spots. Even local shops see backlash for promoting events using AI-generated posters.
Beyond online outcry, more people are starting to protest against the building of data centers that power these AI tools. “There’s a lot of pushback coalescing around data centers,” says Emily Bender, coauthor of The AI Con. “Data centers are important because they are focal points of environmental and economic damage.” Americans across the political spectrum have recently united in these data center protests.
