Райан Гарсиа хуучин багийн нөхөр Канело Альваресын өшөөг авах нэрийдлээр Теренс Кроуфордыг рингэнд дуудаж, их хэмжээний ашиг орлого олохыг зорьж байна.
Райан Гарсиа өөрийнх нь нэр хүнд өсөж байгаа энэ үед Теренс Кроуфордыг дахин рингэнд гаргах нь олон сая долларын ашиг авчрах томоохон үйл явдал болно гэж үзэж байна. Тэрээр Канело Альваресын ялагдлын өшөөг авах тухай ярьж байгаа ч энэ нь зөвхөн олон нийтийн анхаарлыг татах, Кроуфордыг тулаанд уриалах маркетингийн нэг хэсэг хэмээн шинжээчид дүгнэж байна.
Теренс Кроуфорд мэргэжлийн замналдаа таван жингийн ангилалд аваргалж, гурван жинд үнэмлэхүй аваргын бүсийг эзэмшсэн амжилттайгаар зодог тайлах төлөвтэй байгаа юм. Гэвч Райан Гарсиагийн санал болгож буй санхүүгийн өндөр боломж нь Кроуфордын сонирхлыг татаж болзошгүй байна.
Райан Гарсиа Конор Беннийг ялсны дараа зах зээлийн үнэлгээ нь өсөж, чөлөөт агент болсон нь түүнийг томоохон тулаан зохион байгуулахад давуу тал олгож байна. Хэрэв энэ тулаан болох аваас Саудын Арабын “Riyadh Season”-ы санхүүжилтээр дэлхийн хэмжээний том үйл явдал болох боломжтой юм.
Дэлгэрэнгүй эх сурвалжийг харах
Эх сурвалжийг нээх ↓
“I want to avenge Canelo’s loss,” Garcia said. “I just wanna beat his ass. I want that. He knows that I want that. I’m willing to test him to see where he’s at.”
The emotional angle gives Ryan his talking point, but the true lure sits entirely in the bank account. Crawford stepped away having conquered five divisions and collecting undisputed honors across three of them, leaving little to prove competitively.
Yet Ryan represents one of the few paydays large enough to disrupt a comfortable retirement. Crawford publicly brushes off the callouts, yet he keeps biting on the bait. Every response gives Ryan exactly what he wants: sustained interest, free promotion, and the lingering sense that Crawford’s competitive fire might still be burning. Ryan is playing the promotional game, plain and simple.
The idea that he genuinely cares about restoring Canelo Alvarez’s honor does not hold up under any serious examination. Heand Canelo spent years trading subtle jabs and outright criticism after their messy split from Eddy Reynoso’s gym. Ryan walked away from Team Canelo feeling dismissed, while Canelo openly questioned Ryan’s discipline and commitment. Wrapping himself in the Mexican flag to claim he wants to avenge his former stablemate is just theater designed to manufacture a narrative.
The reality comes down to leverage and bank accounts. Ryan just took care of Conor Benn, his profile is at an all-time peak, and his contract situation makes him the ultimate free agent prize. He knows His Excellency Turki Alalshikh holds the checkbook, and he knows Crawford holds a close relationship with Riyadh Season. If Ryan can convince Crawford to step back through the ropes, it generates the exact kind of massive, nine-figure global event that Turki loves to finance.
By attacking Crawford’s fame and pretending he is fighting on Canelo’s behalf, Ryan accomplishes two things at once: he baits a prideful champion into engaging on social media, and he positions himself as the only mega-money option capable of luring Crawford out of a comfortable retirement. It is purely self-serving, calculated business disguised as loyalty.
Ryan holds a massive commercial weapon in the American market. Canelo built a traditional, diehard pay-per-view empire over fifteen years, but Ryan commands a younger demographic that consumes the sport entirely differently. When you pair his chaotic viral reach with an opponent who actually commands respect, the box office numbers explode. Canelo negotiated from undisputed leverage and a decade of headlining Mexican holiday weekends when he secured that nine-figure package against Crawford.
Garcia does not have that historical equity, but he brings something Crawford sorely lacks: pure commercial buzz. Crawford has the belts, the historical greatness, and the pound-for-pound accolades, yet he never evolved into a mainstream draw on his own. Ryan brings the eyeballs, the casual sports fans, and the ticket sales. That creates the ultimate bargaining chip with Riyadh Season.
If Turki Alalshikh wants an event that captures mainstream American culture rather than just hardcore boxing purists, a Crawford-Garcia clash is one of the few pairings left on the table that checks every box. Ryan knows this, which is why he is setting the financial bar sky-high. He knows Crawford will not lace up the gloves again for standard money, and he knows he is the only active name who can justify that kind of purse to the backers in Saudi Arabia.
