Хэрэглэгчдийн хувийн нууцлалыг зөрчин, нийгмийн сүлжээнд зориулсан “joybait” буюу хүний сэтгэл хөдлөл дээр тоглолт хийх шинэ төрлийн агуулгыг Meta компанийн AI шилний тусламжтайгаар бүтээх нь олширлоо.
Meta компанийн хиймэл оюун ухаан бүхий ухаалаг шил зах зээлд гарснаас хойш хэдхэн сарын дотор бусдыг тагнах, дарамтлах болон хувийн нууцлалыг зөрчих зорилгоор ашиглагдах болжээ. “Гаж шил” хэмээн нэрлэгдэх болсон энэхүү төхөөрөмжийг ашиглан сошиал медиа контент бүтээгчид олны танил бус хүмүүсийг нууцаар бичиж, тэдний өмнөөс хувийн мэдээллийг нь ашиглан “эерэг” гэх тодотголтой дүрс бичлэгүүдийг олноор бэлтгэж байна.
Контент бүтээгч “Levese” нэртэй хэрэглэгч нэгэн зохиолчийг дэлгүүрт байхад нь нүүр царай таних программ хангамжаар дамжуулан хувийн мэдээллийг нь олж авчээ. Улмаар тэрээр тухайн зохиолчтой таньдаг мэт дүр эсгэн, Meta шилээрээ бичлэг хийсэн нь 60 сая гаруй удаа үзэгдэж, олон нийтийн дунд шүүмжлэл дагуулаад байна.
Сэтгүүлч Жеймс Винсентийн дүгнэснээр, энэ нь хүний сайн сайхан сэтгэл болон хувийн нууцлалыг мөнгө олох хэрэгсэл болгон ашиглаж буй “хувь хүний тандалтын соёл” юм. Хэдийгээр зарим хэрэглэгч үүнийг тухайн зохиолчийн бүтээлийг сурталчилж байна хэмээн өмгөөлж байгаа боловч мэргэжилтнүүд энэ нь олон нийтийн газар бие биеэ хүндэтгэх, хувийн орон зайгаа хамгаалах эрхийг бүдүүлгээр зөрчиж буй үйлдэл гэдгийг онцолж байна.
Дэлгэрэнгүйг эх сурвалжаас харах
↓Эх сурвалжийг нээх ↓
After only a few months on the market, Meta’s new AI-integrated smart glasses are already being exploited for nefarious purposes.
Dubbed “pervert glasses” for their incognito ability to film anybody in public, the new specs have enabled voyeurs and content creeps the world over, leading to widespread harassment, bullying, and privacy violations.
And now the pervert glasses are also feeding another grim genre of content: joybait.
You may have heard of ragebait, which is online content deliberately designed to piss people off, therefore driving clicks and views. Joybait is ragebait’s seemingly innocent twin: content designed to stir up those warm fuzzies and make you smile.
A now-viral clip uploaded by public prank content creator Levese shows that a user of Meta’s AI glasses shows how the scheme unfolds. The video, first spotted by journalist James Vincent, shows Levese catch a glimpse of the author Travis Schick as he shops with his partner in a Walmart.
Crucially, Levese doesn’t approach Schick right away, but rather uses his phone to snap a photo of Schick’s face, which he then searches using a facial recognition site. After the service uncovers Schick’s social media accounts — revealing the random man as an aspiring novelist — Levese makes his approach, recording with his Meta glasses as he catches the unassuming writer off guard.
“Wait, Travis?” Levese asks as Schick tries to check out. “You wrote the book ‘The Readhead?’”
“Yeah?” the confused writer confirms.
“No way I love that book man! Yo I love that book bro,” Levese replies disingenuously. “It was a really good novel.”
“Yeah that was me,” Schick says, trying to contain a smile.
As positive as the interaction seems on its surface, it’s all based on a false premise constructed through use of facial recognition software, without which Levese never would have known who Travis Schick actually was. Of course, Schick himself is ancillary to the entire scheme, which was really about making some content — joybait — for Levese to post to his 225,000 TikTok followers.
And as content, the stunt was wildly successful. The reel has over 60 million views and 30,000 comments on Levese’s TikTok page alone, and has become easy fodder for content farms on every social media feed you can think of.
On uncovering the clip, the journalist James Vincent remarked that it embodies “individualized surveillance culture posing as feelgood content.”
Falling for the original premise of the bait, some excused the privacy violation, arguing the exposure is boosting Schick’s work.
Sure enough, comments under Schick’s novel “The Redhead” on the creative platform Quotev are flooding in by the hundreds, full of well wishers and supporters who otherwise never would have found his work. Schick’s TikTok page has likewise exploded, going from around 150 followers to well over 12,700 in just a few short days.
But Schick’s viral moment is beside the point, as Vincent observes: “there may be positive outcomes from this one video (which stem from its novelty as short form content) — but the larger effect is creating a society where we monetize kindness, exploit the goodwill of strangers, and destroy the right to privacy in public,” he wrote in a comment on X-formerly-Twitter.
And the aspiring novelist is far from alone. Levese has dozens of videos following the exact same format, each with millions of views. For his part, the content creator is well aware that he’s crossing a line. The first one, in which the content creator stalks a man buying bananas, prominently features pinned text reading “day 1: stealing people’s digital footprint.”
“This app is dangrous [sic],” Levese wrote in the video caption.
More on Meta: Mother Horrified When Meta’s AI Scours Instagram and Facebook for Invasive Information About Her Young Daughters
The post Influencers Are Using Meta’s AI-Glasses to Film Manipulative Feel-Good Slop of People in Public appeared first on Futurism.
