Тус компани Gemini болон AI Mode үйлчилгээндээ шууд төлбөр тооцоо хийх боломжийг нэмж, бүтээгдэхүүн хайх үйл явцыг худалдан авалттай холбохыг зорьж байна.
Google Энэтхэгийн зах зээлд Walmart-ын эзэмшлийн Flipkart цахим худалдааны платформтой хамтран хиймэл оюун ухаанаар дамжуулан шууд худалдан авалт хийх туршилтыг эхлүүлжээ. Туршилтын хүрээнд Gemini болон AI Mode ашиглагчид тодорхой нэр төрлийн ухаалаг утас, цахилгаан бараа болон дагалдах хэрэгслийн жагсаалтаас “Buy” буюу “Худалдан авах” товчийг дарж, тухайн интерфейсээс гаралгүйгээр төлбөр тооцоогоо гүйцэтгэх боломжтой болж байна.
Одоогоор энэхүү туршилт нь цөөн тооны хэрэглэгчдэд хязгаарлагдмал хүрээнд явагдаж байгаа бөгөөд аравдугаар сарын сүүлээр Энэтхэгийн баярын худалдааны улирлыг угтан илүү өргөн хүрээнд нэвтрүүлэхээр төлөвлөжээ. Google-ийн зүгээс хэрэглэгчдэд бизнесүүдтэй илүү хялбар холбогдох боломжийг олгох үүднээс шинэ боломжуудыг тогтмол туршиж байгаагаа мэдэгдсэн байна.
Google нь өмнө нь хиймэл оюун ухааны агентууд худалдаачидтай харилцан ажиллах боломжийг олгодог Universal Commerce Protocol (UCP) хэмээх нээлттэй стандартыг танилцуулж байсан юм. Хэдийгээр Flipkart-ын туршилт нь өмнө нь танилцуулсан Google-ийн төвлөрсөн төлбөрийн системээс ялгаатай харагдаж байгаа ч тус компани Энэтхэгийн цахим худалдааны салбарт “agentic” буюу бие даасан худалдан авалтын туршлагыг нэвтрүүлэхээр хамтран ажиллаж байна.
Google нь Flipkart-тай технологийн түншлэлээс гадна санхүүгийн холбоотой бөгөөд 2024 онд тус компанид 350 сая орчим ам.долларын хөрөнгө оруулалт хийж, хувьцаа эзэмшигч болсон юм. Энэтхэгийн цахим худалдааны зах зээлд өрсөлдөөн ширүүн байгаа бөгөөд одоогоор энэхүү “Худалдан авах” сонголт нь бүх худалдаачдад нээлттэй бус, зөвхөн Flipkart-ын зарим бүтээгдэхүүнд хязгаарлагдаж байна.
Дэлгэрэнгүйг эх сурвалжаас харах
↓Эх сурвалжийг нээх ↓
Google has started testing a way for shoppers in India to buy products from Walmart-owned Flipkart directly through Gemini and AI Mode, as the search giant looks to expand its AI services from product discovery into transactions.
Users in the test see a “Buy” button on select Flipkart product listings appearing in Gemini and Google’s AI Mode, which takes them directly to a Flipkart checkout flow without leaving the AI interface, according to people familiar with the matter and an experience seen by TechCrunch.
The early test is limited to some users and a small selection of products, including smartphones, electronics, and mobile accessories, the people told TechCrunch. Other users continue to see regular product listings from Flipkart in Gemini and AI Mode without the option to buy them directly from the AI interface.
Google plans to roll out the experience more broadly later in October, ahead of India’s festive shopping season, one of the people said.
The test comes as Google and rivals including OpenAI are adding commerce capabilities to their AI offerings, striving to move beyond answering shopping queries and recommending products to playing a more direct role in online purchases.
Asked about the Flipkart test, a Google spokesperson told TechCrunch the company is “always testing new features and experiences to help people discover and connect with businesses more easily.” The company regularly runs experiments and has no further details to share, the spokesperson added.
Google has separately been building technology aimed at making purchases possible through its AI services. Earlier this year, it introduced the Universal Commerce Protocol (UCP) as an open standard designed to let AI agents interact with retailers across the shopping journey, including checkout. Google said at the time that the technology would allow shoppers to buy eligible products through Gemini and AI Mode using a Google-hosted checkout experience. The company has since expanded UCP with other capabilities, including allowing shoppers to transfer items to a retailer’s site to complete a purchase.
The Flipkart test seen by TechCrunch appears different from the Google-hosted checkout experience the Gemini maker demonstrated earlier. It brings up a Flipkart-branded checkout flow when a user taps the Buy button. It is not clear what technology powers the test.
Earlier this month, Google said Flipkart was among the merchants partnering with it to bring what it calls “agentic” shopping experiences to consumers in India, but it had not disclosed details of the test or its rollout timeline.
Notably, Google has a financial relationship with Flipkart — alongside its technology partnership with the e-commerce company. It invested about $350 million in the e-commerce company in 2024 as part of a funding round led by the U.S. retailer, taking a minority stake.
India, the world’s second-largest internet market with more than a billion internet subscribers, sees Flipkart and Amazon compete fiercely for online shoppers. That competition intensifies further during the country’s festive season, when e-commerce companies roll out some of their biggest sales and promotions of the year.
For now, the Buy option is not appearing across all retailers surfaced by Google’s AI services. In the experience seen by TechCrunch, listings from rivals including Amazon appeared alongside Flipkart products but did not offer the option to purchase directly through the AI interface.
Flipkart did not immediately respond to an email requesting for comment.
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