Хиймэл оюун ухааны технологид бүрэн шилжиж, нэрээ өөрчилсөн Paradium компани гуравдугаар улиралд 3.6 сая ам.долларын алдагдал хүлээснээ зарлав.
Хуучнаар The Arena Group нэртэй байсан тус компани өнгөрсөн наймдугаар сард Paradium нэрээр дахин брэндчилж, хиймэл оюун ухааны технологид суурилсан хэвлэл мэдээллийн байгууллага болохоо зарласан юм. Гэвч энэхүү шилжилт нь санхүүгийн үзүүлэлтүүдэд эерэг нөлөө үзүүлсэнгүй, улмаар компанийн хувьцааны ханш 14 хувиар унаж, нэгж хувьцааны үнэ 0.077 ам.доллар буюу “пенни” хувьцааны ангилалд шилжлээ. Харьцуулбал, өнгөрсөн жилийн мөн үед тус компани 6.9 сая ам.долларын ашигтай ажиллаж байв.
Компанийн удирдлага санхүүгийн муу үзүүлэлтийг Google Discover зэрэг хайлтын системээс ирэх хандалт буурсантай холбон тайлбарлаж байна. Энэ нь дижитал хэвлэн нийтлэгчдийн хувьд салбар даяар тулгарч буй нийтлэг бэрхшээл хэдий ч, Paradium хиймэл оюун ухааны InfoSentience болон Cutter Studios хэрэгслүүдийг ашиглан нийтлэлийн тоог өмнөх улирлаас 15 хувиар нэмэгдүүлснээ онцолжээ. Гүйцэтгэх захирал Пол Эдмондсон “Tablation” нэртэй ажлын удирдлагын шинэ системийг нэвтрүүлэхээр төлөвлөж буйгаа дурдаж, хиймэл оюун ухааны салбарт үргэлжлүүлэн “бүх хүчээ дайчлах” байр суурьтай байгаагаа илэрхийлэв.
Paradium компанийн хувьд хиймэл оюун ухаантай холбоотой маргаан шинэ зүйл биш юм. 2023 оны арваннэгдүгээр сард тус компани Sports Illustrated сэтгүүлд хиймэл оюун ухаанаар бүтээгдсэн хуурамч зохиолчдын нэрээр нийтлэлүүд гаргаж байсан нь илэрч, улмаар тухайн үеийн гүйцэтгэх захирал Росс Левинсон тэргүүтэй удирдлагууд ажлаасаа халагдаж байсан түүхтэй. Одоогийн байдлаар BuzzFeed зэрэг бусад медиа компаниуд ч хиймэл оюун ухаанд суурилсан шилжилт хийх явцдаа санхүүгийн хүндрэлтэй тулгарч байна.
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Paradium.AI, the recently-rebranded media company formerly known as The Arena Group, announced staggering third-quarter losses yesterday as it continues to go “all in” on AI.
Paradium’s stock has been declining for years, though it experienced a drop of about 14 percent today after the company revealed that it had sustained a net loss of $3.6 million in the Q3 of 2026 —a dramatic shift from the same quarter last year, when its revenue was around 30 percent higher and it logged a $6.9 million net profit.
Trading around $.077, the company’s shares are now firmly in the realm of penny stocks.
The company’s quarterly report was the first since its August rebrand from The Arena Group to Paradium, a move that the company claimed marked a transition to becoming a “publicly traded AI company.” As part of its rebrand, the company announced its purchase of InfoSentience, an AI company described on Paradium’s homepage as a product that “turns live structured data into accurate, on-brand stories” to deliver “AI content at scale, running in production today.” It also launched an AI-powered video-editing and distribution tool called Cutter Studios.
Paradium’s media portfolio includes its namesake brand Parade as well as TheStreet, Athlon Sports, College Spun Media, and Men’s Journal, among others. Per its press release, Paradium said its grim results were the result of industry-wide challenges like poor traffic and distribution struggles — difficulties, ironically, that have been driven largely by AI’s transformation of the digital world and the platforms that publishers have long relied on.
“Third-quarter results were driven by lower referral traffic, including from Google Discover, reflecting the challenging distribution environment affecting digital publishers across the industry,” reads the press release, which further noted that “these traffic reductions drove a decline in advertising revenue.” Beyond distribution, the company added that it’s battling a “$1.3 million reversal of an employee retention tax credit asset that was disallowed.”
As it cited traffic collapse as its core woe, however, Paradium happily flagged “increased article volume” as an “operational highlight,” saying that it had used AI to churn out 15 percent more articles than it had in Q2 with the help of InfoSentience and Cutter Studios. (It also flagged that it had “launched [a] purpose-built, AI-enabled tool for content creation, editing and management in Paradium’s CMS.”)
In a statement, Paradium CEO Paul Edmondson struck an optimistic tone, declaring that “we continue to see tremendous opportunity in the age of AI, and we’re all in.”
“While retaining referral traffic remains part of our focus, our real momentum is powered by tools like Cutter Studios and InfoSentience, which are already increasing output and efficiency,” Edmondon’s statement continued. He also pointed to “recent CMS updates” and the “upcoming launch” of a new “AI task management system built for content management and development” called Tablation, saying that all of these tools will enable Paradium to “rapidly adapt to the future of modern publishing.”
Paradium’s continued focus on AI for publishing is fascinating in light of its not-so-distant history with AI scandal. Back in November 2023, a Futurism investigation revealed that the company, then still called The Arena Group, had published AI-generated content bylined by fake AI writers on the website of Sports Illustrated, which at the time was the company’s crown jewel. (The content had been provided by a third-party contractor, AdVon Commerce, which published similar content at other partners across the media ecosystem.) Several executives, including then-CEO Ross Levinsohn, were fired soon after, and The Arena Group ultimately lost control of the Sports Illustrated brand.
Fast forward a few years, the company is now called Paradium, and AI content is central to its business model.
Paradium isn’t the only media company to suffer bleak downturns amid all-in AI pivots: BuzzFeed, once a giant of the content economy of the 2010s, also reported somber Q3 results as its own controversial AI push has yet to pay off.
More on Paradium’s history: Sports Illustrated Published Articles by Fake, AI-Generated Writers
The post The Company That Published Fake Journalists in Sports Illustrated is Collapsing Dramatically After Massive AI Rebrand appeared first on Futurism.
