2026 оны Coachella фестивалийн хоёр дахь долоо хоногийн тоглолтууд олон гайхалтай сюрприз, урьд өмнө харагдаагүй хамтарсан үзүүлбэрүүдээр дүүрэн болж өндөрлөлөө. Салбарын мэргэжилтнүүдийн үзэж байгаагаар энэ жилийн тоглолтууд фестивалийн эхний долоо хоног илүү “хүчтэй” байдаг гэх олон жилийн тогтсон ойлголтыг өөрчилж байна.
Энэ жил хоёр дахь долоо хоногийн үзэгчид эхний долоо хоногийнхноос илүү олон дурсамжтай, гэнэтийн мөчүүдийг үзэж сонирхсон бөгөөд поп хөгжмийн хатан хаан Мадонна Сабрина Карпентерийн тоглолтод гэнэт гарч ирэн “Vogue” болон “Like a Prayer” дуунуудын эвлүүлгийг хамтран дуулснаас гадна удахгүй гарах Confessions II цомгийнхоо шинэ дуугий анх удаа толилуулжээ. Мөн Грэммийн шагналт Оливия Родриго Аддисон Рэйн тоглолтод оролцож “Drop Dead” хэмээх шинэ дуугаа толилуулсан бол Жастин Бибер энэ удаад Билли Айлиш, SZA нарыг тайзнаа урьж фенүүддээ гэнэтийн бэлэг барьсан байна.
“Firebird” компанийн гүйцэтгэх захирал Натан Хаббард “Coachella фестивалийн эхний долоо хоног нь ихэвчлэн брэндүүд болон инфлюенсерүүдэд зориулагдсан байдаг бол хоёр дахь долоо хоног нь жинхэнэ үнэнч фенүүдэд зориулсан байдаг” гэж дүгнэсэн нь энэ жилийн томоохон уран бүтээлчдийн гэнэтийн оролцоотой шууд холбогдож байна.
Фестиваль зохион байгуулагчдын зүгээс дараа жилийн тасалбарын борлуулалтын товыг хэдийнэ зарласан бөгөөд 2027 оны Coachella фестивалийн урьдчилсан тасалбарууд 5-р сарын 1-ний өглөөнөөс худалдаанд гарахаар болжээ. Хоёр дахь долоо хоногийн тасалбарын үнэ 549 ам.доллараас эхэлж байгаа нь эхний долоо хоногийнхоос 50 ам.доллараар хямд байгаа бөгөөд энэ нь илүү сонирхолтой үзүүлбэрүүдийг хямд үнээр үзэх хүсэлтэй үзэгчдийн эрэлтийг ирэх жил хоёр дахь долоо хоног руу шилжүүлэхэд хүчтэй нөлөө үзүүлэхээр байна.
Дэлгэрэнгүйг эх сурвалжаас харах
↓Эх сурвалжийг нээх ↓
Coachella’s weekend one attendees may enjoy some more of the buzz for being there first, but at least in 2026, it was weekend two festivalgoers who came away with the bragging rights, as artists stashed many of their most-memorable moments and star-studded cameos for their second performances in the desert this go around.
Over the weekend, Olivia Rodrigo came out for Addison Rae’s set to debut her new single “Drop Dead.” PinkPantheress brought out Zara Larsson, Chase Infiniti, Slayyyter and KATSEYE’s Manon during her show. Madonna shocked the crowd for Sabrina Carpenter’s set as the two superstars played several songs including a debut from Madonna’s upcoming Confessions II. Justin Bieber — who brought out Tems, Wizkid and Mk.gee last week — invited Billie Eilish and SZA this past Saturday. And Karol G, whose weekend one set featured Becky G and Cigarettes after Sex, closed out the weekend with surprise appearances from J Balvin and Peso Pluma.
It’s a pattern that could shift some perception around Coachella and bring some parity around a festival where much of the attention is typically around weekend one.
“Genuinely believe that the combination of Bieber bringing up Billie Eilish and Sabrina bringing up Madonna in two of the coolest full circle moments ever will shift the balance of power at Coachella from Weekend 1 to Weekend 2 next year,” Nathan Hubbard, CEO of music company Firebird and a former head of Ticketmaster, wrote on Threads on Sunday.
Eilish with Bieber on Saturday, April 18, 2026 at Coachella.
Kevin Mazur/Getty Images
Surprise appearances have become all but expected on the Coachella stage, both because of its growing status as a near Super Bowl-level production thanks to its popular YouTube Stream, as well as its proximity to Los Angeles, which has a near-unlimited supply of A-list talent that can drive down for the day to join in for a few songs.
Saving the guest performances for weekend two works on several levels. Most obviously, it keeps the sets fresh after starting the whole weekend over again. Between the onslaught of media on site for weekend one, combined with millions who’d already tuned in to the livestream the previous weekend, it’s easy for the bigger sets to feel a bit old hat by weekend two, especially as the sets don’t deviate too much between weekends. A big surprise guest is perhaps the easiest way to add some novelty back into the show.
Then of course, there’s the crowd dynamic. Whether or not it’s warranted, the reputation around Coachella’s first weekend practically is almost as synonymous with influencers and brand activations as it is with music at this point, while weekend two is often looked at as a more casual affair where the music fans actually go. Even if content creators make up a small percentage of the first weekend’s attendees, their presence does become a defining part of the culture for those shows.
In saving their marquee moments for weekend two, artists could be looking to make a statement and reward those fans, rather than give it to those who are paid to attend a week prior.
As Hubbard wrote: “Combined with all the influencer bs last week, this year it’s clear: W1 is for the brands, W2 is for the fans.”
Regardless of why, Coachella is likely welcoming such a trend toward weekend two. The festival only stands to benefit if both weekends are viewed with equal levels of prestige and anticipation, something only made easier if the shows are differentiated and can generate their own unique excitement.
Whatever the case, there’s likely plenty of weekend one festivalgoers who may be regretting not going for the second show instead. Whether that would suggest any level of prioritization for W2 next year remains to be seen. At least for now, Coachella confirmed tickets for the 2027 festival will go on sale on May 1. Weekend 2 tickets start at $549, $50 cheaper than ones for weekend one.
