АНУ-ын эмэгтэйчүүдийн шигшээ багийн дасгалжуулагч асан Эмма Хэйс дэлхийн хэмжээний тактикч болохыг Карен Карни онцолжээ.
Карен Карни 18 настайдаа Бирмингем Ситигээс Арсеналд ирэхэд нь Эмма Хэйс түүнийг дасгалжуулагчийн хувьд ч, хувь хүний хувьд ч ихээхэн дэмжиж байжээ. Тэд 2006 онд Арсеналд хамт ажиллаж эхэлснээс хойш Челсид дахин нэгдэж, олон амжилтыг хамтдаа бүтээсэн түүхтэй. Хэйс тоглогчдын сэтгэл зүйг ойлгож, тэдний хэрэгцээнд нийцсэн харилцааг тогтоох хосгүй авьяастай нэгэн хэмээн Карни үнэлэв.
Хэйс телевизийн тайлбарлагчаар ажиллахдаа ч дасгалжуулагчийн адил өндөр түвшний бэлтгэл хангаж, тактикийн нарийн ширийн зүйлийг энгийн үзэгчдэд ойлгомжтой тайлбарладаг. Тэрээр тоглогчдын байрлал, тоглолтын явцад хийх тактикийн өөрчлөлтийг төвөггүй олж хардаг нь түүний стратегийн өндөр мэдлэгтэй холбоотой юм.
Карнигийн хэлснээр, Хэйс 2021 оны эрэгтэйчүүдийн Европын аварга шалгаруулах тэмцээний үеэр баг бүрийн судалгааг нарийн хийсэн баримт бичгүүдийг бэлтгэж, ажлаа яг л талбай дээрх дасгалжуулагч шиг хариуцлагатай гүйцэтгэдэг. Тэд хамтдаа тоглолтын дүн шинжилгээ хийхдээ асуудлыг хэрхэн шийдвэрлэх, гол тоглогчдыг хэрхэн саармагжуулах талаар ижил төстэй байр сууринаас ханддаг байна.
Дэлгэрэнгүй эх сурвалжийг харах
Эх сурвалжийг нээх ↓
I was 18 when I moved from the comfort of my local club Birmingham City to sign for Arsenal.
It was a real challenge for me; I was very quiet and shy, I’d left home for the first time and had joined the biggest women’s football team in the country.
The person who always looked out for me back then was Emma Hayes.
Emma, now the United States women’s national team head coach, was Arsenal’s assistant. As an assistant coach, your job is often to be an arm around the shoulder for players. Whether things were going well for me on the pitch or not, she was always in my ear and knew just what to say. That’s what makes Emma a world-class coach and now a top TV pundit: her ability to communicate.
I’ve known Emma since the very start of my career. She’s signed me for two different clubs, we’ve won league titles and cup finals together, and she’s continued to offer me advice and support since I hung up my boots.
Her analysis as a pundit for ITV at the men’s World Cup has received widespread praise and offered audiences a glimpse into the person I’ve known for 20 years.
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The first time I properly spent time with Emma, I was treated to the full Emma Hayes Experience. My overriding memory is that she was the first person to introduce me to hummus.
It was 2006 and I’d just signed for Arsenal. I was fresh out of Birmingham and hadn’t experienced living in London. The team had been invited to Arsenal great Dennis Bergkamp’s testimonial match. There was a gap between training finishing and that starting, so Arsenal Women manager Vic Akers asked Emma if she could look after me for the rest of the day.
She hosted me at her flat in Camden, north London, was buzzing about the place, speaking fluent Spanish and kept offering me hummus. I’d grown up in Birmingham; hummus just wasn’t on the menu back then!
But that was Emma. I loved her energy.
She has a real knack for knowing how different players will respond to different forms of communication. You need a variety of things from a coach; I always wanted detailed tactical information, whereas some just want to be shown a short clip explaining the one ask the coach is demanding of them, and sometimes players just want a casual chat about nothing to do with football.
What you’re seeing from Emma at the World Cup is that, in the same way she knows her players and what they need, she understands her TV audience and how to talk to them.
Karen Carney (left) working with Emma Hayes on ITV Sport’s coverage of this World Cup
She has an ability to spot something tactically complicated, break it down and explain it in a way that everyone can understand. That’s such a key skill as a pundit, especially at the World Cup, as the audience is so broad — we’re broadcasting to a fan that’s watched every game and is staying up until the early hours, and also someone that will tune in for the first time and go: “Oh, the World Cup’s on”.
When you’re covering the Premier League or the Women’s Super League, people are typically watching more regularly, so the level of detail can be a little different. At the World Cup, it’s more about storytelling. These teams and players aren’t familiar to everyone, and you have to relate to an audience that hasn’t been watching the domestic leagues week in, week out.
Emma can simplify her tactical insight in a way that speaks to both a casual fan and a dedicated one.
Although the audience is different, the way we research a game we’re covering doesn’t change. Men’s, women’s, an international tournament or a league match, it’s still just football. Emma loves information. She prepares for a game (on TV) she’s covering like she’s coaching. When she did punditry at the men’s European Championship in 2021, she showed me this stack of documents — a dossier and scouting report on each team. She has them all on her iPad now instead, but the level of detail she goes into is the same as when I played for her.
Emma’s always been tactically sharp. When I worked with her at Arsenal, she complemented Vic so well, because he was this experienced stalwart of the women’s game who was superb in the way he never overcomplicated things, and then Emma would come in with these innovative ideas and the energy you need as a young, aspiring coach.
She took the Chelsea Women manager’s job in 2012, and I signed for her again there in 2015.
Chelsea were perfect for her because she got to build a project. She’s a strategist. Part of what made her so successful at Chelsea was her tactical fluidity, in particular the number of in-game tactical changes that she’d make; tweaking the shape, moving a player’s position or adapting the style in response to how the opposition had set up or how the game was unfolding.
That comes through in her punditry. She can spot a tactical trend within the opening minutes of a game and then bring it to life for viewers.
We worked together on Brazil’s group-stage win over Haiti, and it was so much fun. We see the game quite similarly and we both love analysis. During the match, we talked about what we would do differently and how we would problem-solve: who’s the key player, how would you nullify that and how would you get on top of the game? I was in the luxurious position of getting an insight into what she would do on the touchline.
From taking instructions from her to watching her teams from afar and now sitting next to her again, I’ll never tire of learning from Emma Hayes.
