Marvel Studios-ийн бүтээл 12 дугаар сарын 18-нд нээлтээ хийхээс гурван сарын өмнө ийнхүү өндөр үзүүлэлтийг үзүүлж байна.
Marvel Studios-ийн шинэ бүтээл Avengers: Doomsday киноны тасалбарын урьдчилсан захиалга 50 сая ам.доллар давжээ. Киноны нээлт болоход гурван сар үлдээд байгаа хэдий ч энэ нь тус бүтээлийг санхүүгийн хувьд амжилттай байх төлөвтэй байгааг харуулж байна. Цугларсан орлогын 70 гаруй хувь нь “Infinity Vision” буюу дээд зэрэглэлийн дэлгэцийн үзвэрээс бүрджээ.
Энэхүү үзүүлэлтийг Avengers: Endgame киноны 120 сая ам.долларын амжилттай харьцуулахад бага боловч хоёр киноны нөхцөл байдал харилцан адилгүй юм. Avengers: Endgame киноны тасалбар нээлтээс ердөө гурван долоо хоногийн өмнө худалдаанд гарч байсан бол Avengers: Doomsday киноны тасалбар нээлтээс нэлээд эрт борлуулагдаж эхэлсэн байна.
Киноны орлого цаашид нээлтийн өдөр дөхөх тусам нэмэгдэх төлөвтэй байгаа ч энэ нь зах зээлд өрсөлдөхүйц томоохон сорилттой тулгарч байна. Учир нь Avengers: Doomsday кино нь Dune: Part Three бүтээлтэй нэгэн зэрэг нээлтээ хийхээр товлогджээ.
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For most movies, $50 million would be a solid opening weekend. Nothing fancy. Nothing record-breaking. But definitely a success. Avengers: Doomsday, however, is not most movies. It’s a film that, if it opened to $50 million, would cost people their jobs. Heads would roll. This thing has to be a massive hit, both financially and critically, and now, three months from release, it’s already taken a huge step in one of those areas.
While work continues on the December 18 release, Marvel Studios just announced that ticket presales for Doomsday have already topped $50 million. In other words, the film’s box office gross is already greater than a huge number of films that get released each year, and it’s not out for another three months. No one has seen it, and it’s already at $50 million. Plus, of that $50 million, over 70% of it is from screens that are labeled “Infinity Vision,” meaning a lot of premium theatrical experiences.
So where does $50 million three months out put Doomsday? In a very impressive, but maybe not quite all-time-best range. For example, in 2019, Avengers: Endgame was believed to set the all-time presale record of about $120 million. Star Wars: The Force Awakens did about $100 million, and Spider-Man: No Way Home did about $75 million. So Doomsday is on the way, but not quite there.
There are some major differences, though. In the case of Endgame, those tickets went on sale just about three weeks before release, not three months. Endgame was also coming off the success of Avengers: Infinity War, and marketing was already in full swing when tickets went on sale. Avengers: Doomsday is not really coming off anything and is selling tickets for much, much longer. Did Endgame hit $50 million in a day? A week? How many more tickets would it have sold if it went on sale months earlier? We don’t know. So it’s hard to set any real one-to-one comparisons. However, you have to assume Doomsday’s ticket sales started incredibly busy, cooled off a bit, and will heat up again closer to release. $50 million is just the start. Endgame’s record of $120 million seems like a long shot, but anything is possible.
Whatever the case, though, Avengers: Doomsday is getting a huge head start on its opening weekend number. And it’s going to need it. Don’t forget, it’s opening opposite Dune: Part Three, which is selling a lot of tickets as well.
How high do you think the box office of Avengers: Doomsday will go? Let us know below.
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