NBA болон Nike хамтран лигийн 30 багийн тоглогчдын бэлтгэл, аялал болон тоглолтын өмнөх өдөр тутмын хэв маягийг шинэчлэх “Standard Issue” цуглуулгыг албан ёсоор танилцууллаа.
Энэхүү цуглуулга нь загварын чиг хандлагыг шингээсэн, илүү том хэмжээтэй дүрслэл, багийн тод график болон франчайз бүрийн онцлогийг тусгасан загвартай юм. Nike энэхүү төслийг боловсруулахдаа NBA-ийн 100 тоглогч, 400 гаруй ахлах сургуулийн шилдэг тамирчид, бүх багийн төлөөлөл болон дэлхийн өнцөг булан бүрийн хөгжөөн дэпрегчдийн санал хүсэлтийг тусгажээ. Хувцаснуудад Nike Aero-Fit, Dri-FIT материал болон сунадаг даавууг ашигласан нь спортын үйл ажиллагаа болон өдөр тутмын амьдралд тохиромжтой болгосон байна.
Энэ удаагийн томоохон өөрчлөлтийн нэг нь хөгжөөн дэмжигчид тоглогчдын өмсдөг албан ёсны хувцсыг шууд худалдан авах боломжтой болж байгаа явдал юм. Цуглуулга есдүгээр сарын 15 болон аравдугаар сарын 12-нд хоёр үе шаттайгаар худалдаанд гарна.
Түүнчлэн талбай дээрх өмсгөлийн дизайны шинэчлэл үргэлжлэх бөгөөд “Specter Edition” нэртэй цуглуулга энэ намар нээлтээ хийнэ. Уг өмсгөлийг эхний ээлжид лигийн түүхэн дэх ууган багууд болох Сакраменто Кингс, Детройт Пистонс, Атланта Хоукс, Голдэн Стэйт Уорриорс, Нью-Йорк Никс, Филадельфи 76ерс, Лос Анжелес Лэйкерс болон Бостон Сэлтикс багууд өмсөх юм.
Дэлгэрэнгүй эх сурвалжийг харах
Эх сурвалжийг нээх ↓
The NBA and Nike are giving the league’s off-court and pregame look a major refresh for the 2026-27 season.
The two partners officially unveiled the new NBA Standard Issue Collection, a league-wide apparel program that will be worn by players from all 30 teams during warmups, practices and team travel. The collection is built around a more fashion-driven presentation, with oversized silhouettes, enlarged team graphics and bolder treatments of familiar franchise identities.
Nike says the concept was developed with input from more than 400 elite high school players, 100 NBA players, every NBA franchise and basketball fans around the world. The goal was to create a unified league look without making every team feel identical, allowing each franchise to retain its own visual character through different graphics and design details.
The collection includes hoodies, pants, T-shirts and shorts, with some pieces emphasizing large, highly visible logos while others offer a more understated approach. The clothing also incorporates performance-focused elements including Nike Aero-Fit, Dri-FIT materials and stretch fabrics designed to work both around basketball activities and in everyday settings.
Today, the @NBA and @Nike unveiled the NBA Standard Issue Collection, a new leaguewide look for all 30 teams.
The collection is designed to connect what players wear on and around the court with how fans express their passion for the game.
More: https://t.co/R0oKNAauxc pic.twitter.com/kIYUISOU1L
— NBA Communications (@NBAPR) September 9, 2026
One significant change is that fans will be able to purchase the same products worn by NBA players. Nike and the league are presenting that as a more direct connection between NBA team apparel and modern basketball fashion rather than keeping official player gear separate from typical fan merchandise.
The Standard Issue Collection will be released in two waves, beginning September 15 and continuing with a second drop on October 12.
The broader redesign will also extend to the court.
Nike confirmed that its new Specter Edition uniforms are connected stylistically to the Standard Issue project and will debut later this fall. Unlike the league-wide warmup and travel collection, the Specter Edition will initially be reserved for eight franchises whose histories stretch back to the NBA’s earliest era: the Sacramento Kings, Detroit Pistons, Atlanta Hawks, Golden State Warriors, New York Knicks, Philadelphia 76ers, Los Angeles Lakers and Boston Celtics.
According to the NBA, those uniforms will incorporate elements inspired by each franchise’s history, city and fan culture. The full designs have not yet been formally revealed, meaning the Standard Issue launch effectively serves as an early glimpse at the visual direction Nike is taking with the upcoming alternates.
The project represents more than another seasonal merchandise release. Nike is attempting to create a consistent visual identity that follows NBA players from practice facilities to arenas and team travel, while simultaneously making that same look available to supporters.
The post NBA And Nike Unveil New Standard Issue Collection Ahead Of 2026-27 Season appeared first on OpenCourt Basketball.
