Раппер Жэй-Зи Калифорни муж улсын Инглвуд хотын “SoFi” цэнгэлдэх хүрээлэнд болох 2027 оны “Super Bowl”-ын алдартай хагас цагийн шоуг удирдан явуулахаар боллоо.
NFL, “Apple Music” болон Жэй-Зигийн үүсгэн байгуулсан “Roc Nation” компани даваа гарагт энэхүү мэдээллийг албан ёсоор зарлав. 2019 оноос хойш тус лигийн зугаа цэнгэлийн арга хэмжээг зохион байгуулахад хамтран ажиллаж буй “Roc Nation” компани нь уг шоуг ирэх хоёрдугаар сарын 14-нд толилуулахаар төлөвлөжээ.
NFL-ийн комиссар Рожер Гудделл хэлэхдээ, олон жилийн турш Жэй-Зи болон түүний багтай хамтран ажилласны эцэст түүнийг энэхүү тайзан дээр гарахыг хүсэж байсан бөгөөд энэ нь зөв цаг нь гэж үзсэнийг онцоллоо. Жэй-Зи өөрийн зүгээс 30 жилийн турш хөгжмийн салбарт хийсэн бүтээлч ажил болон соёлын нөлөөгөө дэлхийн хамгийн том тайзан дээр харуулах нь мөрөөдөл биелсэн хэрэг хэмээн сэтгэгдлээ хуваалцсан байна.
Нийт 25 удаагийн “Grammy” шагнал хүртсэн, 89 удаа нэр дэвшсэн туршлагатай уран бүтээлч Жэй-Зи нь “Reasonable Doubt”, “The Blueprint”, “The Black Album” зэрэг алдартай цомгуудаараа танигдсан юм. Тэрээр 2017 онд “Songwriters Hall of Fame”-д, 2021 онд “Rock & Roll Hall of Fame”-д тус тус бүртгэгдсэн анхны раппер болсон түүхтэй.
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Jay-Z is to take centre stage at the 2027 Super Bowl halftime show, seven years after his company, Roc Nation, began shaping the league’s entertainment output.
The NFL, Apple Music, and Roc Nation announced Monday night that the rapper will headline the halftime show on February 14 at SoFi Stadium in Inglewood, California.
The confirmation followed days of speculation about who would headline the show.
The booking will bring Jay-Z back to the stadium where he closed his “Jay-Z 30” concerts over the weekend.
That run began with three shows at Yankee Stadium in New York, continued in London and ended in Southern California.
Jay-Z, born Shawn Carter, has won 25 Grammy Awards and received 89 nominations, the second-most in history behind his wife, Beyoncé — who has performed at two Super Bowls.
His catalog includes the albums Reasonable Doubt, The Blueprint and The Black Album, and hit songs such as “Hard Knock Life (Ghetto Anthem),” “99 Problems” and “Empire State of Mind,” his collaboration with Alicia Keys.
His 1996 debut, Reasonable Doubt, was inducted into the Grammy Hall of Fame last year.
Roc Nation, which he founded in 2008, has partnered with the NFL since 2019 to advise on and help produce the league’s entertainment presentations, including the Super Bowl halftime show.
At the time, Jay-Z said he had told NFL Commissioner Roger Goodell, “If this is about me performing at the Super Bowl, then we can just end this conversation now.”
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Goodell said in a statement: “For several years, we’ve had the privilege of working closely with Jay-Z and Roc Nation, and I’ve seen the extraordinary impact he has had on the Super Bowl half-time Show.
“When we first reached an agreement with Roc Nation to produce the show, I had just one request: that Jay-Z take the stage himself one day, whenever the moment felt right to him. I couldn’t be more excited for fans around the world to experience the artistry, creativity and cultural impact he will bring to the Super Bowl stage.”
Jay-Z added in his own statement: “From Reasonable Doubt to standing on the Super Bowl halftime stage, this has been a journey. Thirty years of music, work, and culture on the world’s biggest stage. This run continues to be a dream come true.”
The rapper co-founded Roc-A-Fella Records in 1994 and built Roc Nation into an entertainment company that works with artists and athletes.
The 56-year-old became the first rapper inducted into the Songwriters Hall of Fame in 2017 and joined the Rock & Roll Hall of Fame in 2021.
Last year’s halftime show was performed by the Spanish-language Puerto Rican rapper Bad Bunny to widespread acclaim.
