Таамаглалын зах зээлийн Polymarket платформ нь цахим спортын олон нийтийн сүлжээний 800 гаруй хэрэглэгчдэд төлбөр төлж, өөрийн агуулгыг түгээлгэж байгаа нь ил боллоо.
ReaderGrev-ийн мэдээлснээр, Polymarket нь сошиал медиа хэрэглэгчдэд нэг пост тутамд 10-аас хэдэн зуун ам.долларыг крипто валютаар төлж, өөрсдийн агуулгыг “органик” буюу байгалийн жамаар мэт харагдуулахыг Discord сувгаараа дамжуулан үүрэг болгожээ. Энэхүү кампанит ажил нь наймдугаар сараас аравдугаар сарын хооронд хоёр дахин өргөжиж, цахим спортын баг, тоглогчид болон тэмцээнүүдийн эргэн тойрон дахь үзэгчдийн дунд идэвхтэй явагдаж байна.
Оролцогчдод төлөх төлбөрийн хэмжээг тухайн хэрэглэгчийн өмнөх үзэлтийн тоонд үндэслэн тохиролцдог бөгөөд зарим тохиолдолд нэг сарын дотор 900 орчим ам.доллар олсон тохиолдол ч бүртгэгджээ. Түүнчлэн, шинэ гишүүн элсүүлсэн тохиолдолд орлогынх нь 3 хувийг урамшуулал болгон олгох тогтолцоог нэвтрүүлсэн байна. Гэвч уг үйл ажиллагаанд хамрагдсан хүмүүсийн дунд “төлбөртэй хамтын ажиллагаа” гэсэн тэмдэглэгээг ашиглах эсэх дээр эргэлзээтэй байдал үүсээд байгаа юм.
Энэхүү сурталчилгаанд цахим спортын тайлбарлагчид, тоглогчид, дасгалжуулагчид болон тэмцээн зохион байгуулагчдын ажилтнууд хүртэл хамрагдсан байна. Гэсэн хэдий ч зарим бүтээгчид бооцоот тоглоомтой холбоотой ийм төрлийн саналд огт хариу өгдөггүй гэдгээ мэдэгдэн, хамтрахаас татгалзжээ. Одоогоор Polymarket компани энэ асуудлаар ямар нэгэн тайлбар өгөөгүй байна.
Дэлгэрэнгүйг эх сурвалжаас харах
↓Эх сурвалжийг нээх ↓
Polymarket is paying more than 800 social-media users to quote-retweet its branded esports posts, with rates from $10 to several hundred dollars per post in crypto, according to reporting by ReaderGrev. Internal Discord instructions urged participants to make the posts look organic, while X’s “Paid partnership” tag is generally the visible disclosure.
That makes this more than another sponsor logo parked beside a tournament: the promotion is designed to travel through esports accounts and their audiences. A Polymarket representative wrote in the program’s Discord: “This needs to look organic.”
Prediction markets find an esports lane
Polymarket offers markets on esports match and event outcomes, player statistics and, occasionally, possible team moves. Its Global product is inaccessible to bettors in the United States, while Polymarket US is subject to US regulations. The esports promotion program more than doubled in reported size between August and October, taking prediction-market marketing directly into competitive gaming communities.
The company has also been building its esports footprint through a partnership with GRID Esports. The paid social campaign is another route to an audience that already follows teams, players and tournament storylines.
One representative said in Discord that profiles resembling a Polymarket billboard looked awful. That message documents guidance about the appearance of posts; it does not establish that every participant hid their payment.
Rates, referrals and a changing disclosure prompt
Participants are generally approached by email or social media, then invited to a private Discord with channels for individual games. Prompts link to posts and ask users to like and quote-retweet them, with submissions typically counting for 24 hours. Earlier prompts included a reminder to add X’s Paid Partnership tag, but ReaderGrev reported that wording had disappeared by late August; the reason was unclear.
Users submit tax details, crypto-wallet information and qualifying posts through PolyTrack, Polymarket’s dashboard. Rates are negotiated using a participant’s usual view counts before joining, rather than engagement on the paid post. Two participants showed fees of $45 and $75 per post; another described a $200–$300 rate, while one dashboard screenshot showed nearly $900 earned from roughly a dozen posts in a month.
Other participants said the lowest payments were $10, and one had heard of a $400 upper limit. A referral arrangement gives participants 3% of a recruited member’s earnings for as long as that person stays in the program. Payments moved from PayPal to crypto after a representative said the payment accounts kept getting blocked amid the volume.
Polymarket’s External Marketing Guidelines tell participants to disclose their relationship clearly and prohibit recommending specific trades. Many quote-retweets appear to use X’s Paid Partnership label, but the mismatch between formal guidance and the changed Discord prompts leaves the practical disclosure process in focus. Esports betting promotions have also faced platform restrictions, including Google’s ban on prediction-market ads in Ohio.
More creators, more exposure
A representative put participation at more than 300 creators at the start of August; another reported more than 800 two months later. The Discord included esports commentators, current and former players, coaches, managers, creators, public-relations workers, roster reporters and tournament-organizer employees. League of Legends creator Cloud Sidky, who said Polymarket approached him in September, explained his refusal plainly: “I don’t ever reply to gambling sponsor outreach so I just delete and move on.”
Jake Steinberg, a writer and adjunct professor of social media strategy at Villanova University, said repeated posts from familiar esports accounts can make Polymarket feel relevant to fans in a way a conventional ad may not. Polymarket’s press line and messages to representatives seeking comment went unanswered, according to the report.
For the more active game programs, ReaderGrev estimated creator payments at roughly $2,000–$4,000 per post, while cautioning that the figure was likely an undercount. The report also described plans for more promotional posts around the League of Legends World Championship, leaving the scale of the campaign-and the visibility of its paid-partnership labels-as the next figures to watch.
